The dealers of the TATA were very much excited to report that the new car (TATA Aria) from the TATA would hit the market soon. People had high expectation and hopes from the new car. Though the initial response have not been all that great with respect to the USA car market, yet the dealers were quite excited about the kind of buzz that the new car have been able to generate in other parts of the world.
It has been argued that the people in the US are not very ford of small cars hence the new TATA have not been able to strike a sense of liking within the American community. Apart from the Americans the TATA has hit the bull’s eye in the world market and is looking to conquer more territories. The car, which was unveiled on 11th October, at the capital city of India (Delhi) has much of a similarity with the previous cars from TATA.